Today’s blog features Nicola Warwick who’ll help you to hone your digital essence and stand out, shine and be seen online. I’ll let her tell the story, in her own words:
I’m Nicola Warwick. I show businesses how small changes made to their web presence can achieve big results. I help people to be seen so that they stand out online. I do this using a blend of one to one coaching, mentoring and technical know how.
I’m also a photographer, love stationery, gadgets, planning and organising. My favourite place is anywhere outside, where I can be among trees.
My business is called Digital Enterprises and is the umbrella for a variety of digital ventures including web design, one to one coaching, and photography.
I started working for myself in 2012 by accident. I’d recently left my last ‘proper’ job and my plan was to host workshops and training events to help people connect with who they really were. It didn’t quite go to plan. A few months later I had a request to help someone with their website. One thing led to another and in the first year I worked with 25 clients.
What my business does has evolved since those early days yet also come full circle – I now work with clients on their websites by helping them to reconnect with who they are.
I work with small businesses, sole traders, predominantly female, women who have a drive to succeed, a passion for living life on their own terms and who want to grow their business online. My mission is twofold – to help people manage the day to day running of their website (because with the right guidance this is entirely possible) and to connect to their digital essence which helps them to stand out and be seen online.
The number one best thing about being self-employed is the freedom to be able to work when, how and where I choose. I love working in cafes with great wifi. To be able to use creative and quirky tools to help me do my job (these were generally verboten in my proper jobs). To do work that is really in alignment with who I am and what I am here to do.
The surprises have been – many! Being self-employed has been the most challenging thing I’ve done. It’s been a huge learning curve requiring new skills, really understanding my strengths, being firm with my boundaries, and crossing my edge. It’s had amazing highs and devastating lows.
The shocks have been unexpected. I’ve had to toughen up especially around pricing, what’s included and what’s not, and to keep strict office hours. I’ve learned that being nice doesn’t always pay and sometimes you have to be firm. And unless you start to put yourself first, you’ll rapidly run out of steam.
Looking back I can see I’ve come a long way over the past 2 years. Sometimes when you’re in the middle of a challenging time it’s hard to see the wood for the trees and you don’t see how far you have actually moved forward. I’ve had a couple of times when I’ve had to regroup because the business had ceased being sustainable. Each time required a lot of rebuilding in new directions. It’s all about ebb and flow, peaks and troughs.
I’ve realised you can’t do the work on your own. The best investment you can make is to work with a coach or mentor who can tell you that they’ve been where you are now and that there’s light at the end of the tunnel. You need someone to guide you along the path just as you guide your own clients along the way.
The thing I’m most looking forward to is consolidating the concept and philosophy of Digital Essence into a resource that can be applied to any website by following a step by step timeline. It feels like the work I’m here to do and share with others.
Find Nicola on Twitter: @Nicola_Warwick
Or Facebook: Facebook.com/NicolaOnline
Nicola is one of the newer members to Club 100. This series of blog posts during August is intended to showcase the wonderful women in the club and to encourage you to join before the price increase to £150 pcm on 1st September. If you think you’d value being one of our number, now’s the time to join. If you get in at £100 pcm, your membership sub is fixed at that for as long as you remain a client.