One Woman One Website

Young Woman Sitting Looking at Laptop ScreenNow look, Ladies (and Gentlemen), you are doing something to sabotage yourselves and stop you from making any real money, and exhausting yourselves into the bargain. I am as guilty as the rest of you, or at least I used to be. You are trying to run more than one website. Stop it immediately.

Running one website well is a full-time job. If you have a beautiful website which does the business, and a great opt-in gift which you refresh regularly, and you write a wonderful and regular newsletter to your subscribers and you blog three times a week to bring traffic to your website to opt in to receive that newsletter, and you use social media efficiently and wisely and in a fun, authentic, human way for the same purpose, then that’s a full time marketing job for each and every website you run. If you try to do more than one, you do none of them well. If you try to catch two rabbits, you catch neither.

OK, it is possible to create a website, set it and forget it, but that would require you to have an awful lot of IM (internet marketing) ducks in a row. And I bet you haven’t got them; I don’t know many (any?) people who have, but I see a lot of abandoned websites out there in the world. What a turnoff to go to your website and see you haven’t blogged since 2012 or updated your copyright date either. Have you lost interest? If you’ve lost the love for that website and that business, why will anyone else love it? What a waste!

And yet you don’t want to let it go. I get that. You’ve put time and money into it way back and you have a sense that there’s potential in it for you. One day. And so you keep it on your project list but you haven’t got time to attend to it properly or give it the love it deserves right now and that fact alone is emotionally draining.

And you’ve got one of those for every business idea you’ve ever had but you’ve not made any decent money from any of the businesses or websites because you haven’t got enough time or focus to do that project justice.

JUST PICK ONE!

One thing at a time, Sweet Jesus.

That’s the solution. It’s a horse race. Pick the one you believe will win and put all your time and energy into that one. Either your favourite or the favourite you will back to win the money race, the one which will get you into financial integrity. Make the others your hobbies in your leisure time, if you must, but please but your 9-5 business focus on the front-runner.

One woman one website. That’s my new watchword. That’s my mantra with female business owners (and men) who try to justify to me why they need more than one website for more than one project. No. You don’t. Try to draw them all together under one umbrella – you – and let’s find a way to make it all work within the one business. Keep it simple for fear of confusing the punters even more than they are confused already by your multiplicity of websites. And do yourself a favour into the bargain.

Pick one. Feel the relief. Sense the focus and energy this is going to bring to you. You now have only one thing to think about. Just imagine what that’s going to do for your bottom line! You don’t need to kill off your other babies, but you do need to mothball them. For now.

Once the favourite is meeting your income and creative needs from your one primary business, then we can return to the others.

One at a time.

 

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8 Responses to “One Woman One Website”

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  1. Lotte says:

    I am bookmarking this page and will return to it every time my webby resolve wavers. Thank you Judith.

  2. Judith Morgan says:

    Hi Cilla
    I am thrilled you think I was talking to you although I wasn’t particularly.
    As if I would dare be that rude and personal to out you in public!
    I was talking to Everywoman.
    x

  3. Judith Morgan says:

    Sarah, thanks for that. Good advice from you as always. [Sarah knows what she’s talking about if you are reading this. Take note.] x

  4. Cilla says:

    Judith, I hear you loud and clear. I know you’re talking to me. I’m working on narrowing down my 3 websites into one. A great big THANK YOU!

  5. Sarah Arrow says:

    Ah, that’s website designers selling their services too well. If they have an additional project, then they need a landing page not another website. Another website is handy if you are using it as a brochure, and not as a lead generator. And as you say, that’s an awful lot of ducks you need to have in a row 🙂

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