Other People’s Marketing

spam-964521_640When I share on Facebook a lovely meme that someone else has created, it sometimes comes with a link to their URL, and sometimes it even comes with a marketing message about something they are promoting.

What I generally intend by sharing is for you to enjoy the picture and the words on the meme itself. But a couple of incidences recently have caused me to realise that perhaps people think I am recommending or endorsing the creator behind the meme, or the thing they are promoting with said meme.

I am not.

If I were, I would say so and encourage that. And then you’d know.

I intend to be more careful in future.

Sorry (if applicable). I wasn’t clear.

What I really don’t want you to do is to make any such assumptions and hustle on over to their website and opt in to receive their marketing messages, not least because it is only going to contribute to your overwhelm and make you susceptible to whatever it is they mey be using their hypnotic techniques to flog you. That was never my intention. Mea culpa. I didn’t see that risk.

Here are some tips about how to manage other people’s marketing.

Observe it coolly from a distance and ask yourself what you can learn by looking at it, from the marketing itself. Is it teaching you to ask more from your own list subscribers, or reminding you of your own values (vital), or encouraging you to up your own game when it comes to marketing?

Before opting in, ask yourself if you are already in receipt of more marketing messages than you could possibly ever need and consider instead unsubscribing from the hundreds of ¬†email newsletters which you don’t make time to read and which just clog up your inbox and causing said overwhelm.

Give up thinking you need to be all over everything that’s published online. It’s an impossible task. Know and trust that anything important on which you are supposed to take action will come back into your life again even after you have unsubscribed. Or, if you feel you’ve been over-zealous in the unsubscribing and you find you are missing it, you can always re-enroll.

If you are not subscribed in the first place, you cannot be subjected to a variety of marketing messages all designed to make you feel inadequate or lacking in some way until you buy whatever it is they are selling. If you make that purchasing decision of your own free will, because it is something you want, then fair enough. Marketing messages can be a handy reminder in those circs.

If you feel preyed upon and get yourself in a spot where you can’t say no, or you think the thing which is being marketed is the magic bullet which will get you out of a hole where those things you’ve bought before have not, then consider if you have the time and resources now to implement the stuff you are about to sign up to. Do you have a good track record of doing that? If not, stop it immediately and put your credit card away now.

I really want my clients to know (and remember) that mostly you are enough already, with all that you have right now at your disposal, including me and our business group and with all you have learned in your life to date. There are exceptions, of course there are. They include mostly how-to technical information on something you don’t know how to do, or I don’t. They exclude more big tempting promises or distractions, yet more Hail Marys or perhaps-this-times.

Unsubscribe from the vast majority of everything, then you won’t be subjected to the bombardment of marketing messages or suffer the fear of missing out. Or be susceptible.

Put into action what you already know. Convince me you’ve done that and we can talk about investing in more information. Perhaps.

Let me know what you think you don’t know and either I’ll show you that you do and you just haven’t implemented it yet, or I will teach you or point you at the resource of a good and solid person who is helping their clients get excellent results and who isn’t going to disappear anytime soon so that there’s no scarcity required on your part that you are going to miss out; you can go there when you are good and ready. Such stalwarts exist.

Unsubscribe. Take yourself out of overwhelm and stop your exposure to and the vulnerability of being sold to. Take charge of what messages you want to see (those you always make time to read) and bin the rest. Better yet, resist opting-in to begin with. Consider keeping in touch by Liking the Facebook page of the marketer instead, or subscribing to their blog using something like Feedly. That keeps it all out of your inbox.

You can thank me later for the relief you’ll feel and for the money you’ll save.

Your Biz Your Way

If you have enjoyed reading my words here, you might also enjoy my book - Your Biz Your Way: Learning to Trust Yourself. Relax! You've Got This. Get a chunky free sample and/or buy the book here Read My Book

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