So the players in the 30DC are feeling the mid-month slump, somewhat disillusioned when they discover that just because they have banged up an Etsy shop or a website, they haven’t become wealthy overnight – yet. This is the point at which it becomes my job to encourage them simply to Push Through.
Patience, persistence and perspiration make an unbeatable combination for success. Napoleon Hill
They are finding themselves distracted by things such as the design of their website, the strapline and various other petty annoyances, anything so that they don’t have to do what we all have to do – find patience and persistence and the appetite for the real work. I know this place, Gentle Reader, and I am sure you do too.
I know they don’t want me to tell them I’ve been self-employed for forty years. They want overnight success so that they can give up the day job. I wish it worked like that. And indeed it may, because we are surrounded on all sides in the media with stories of people who have had a flooky lucky break, but – even then – not before they’ve brought their prototype to market, i.e. told the world about it persistently or at least enough to get recognised and picked up.
This morning, in answer to the question “how do I get people to the point where they want to buy my stuff” I found myself replying:
You have to create desire. Create desire. Create desire. By blogging. By social media. My tempting visitors to your website into your newsletter and writing to them with news on a regular basis.
Every day for the rest of your life!
What I recommend you do is look at the things you buy and notice why you buy them. Did their advertising/marketing make you want the product, or what? What is your own buying process? Flip that on its head and do that as a seller/marketer and, one day, when enough people know about your stuff and they are asking you how they can own it, you point them at where they may buy.
We never have to sell if we don’t want to (I want to). All we have to do is create desire and allow people to buy.
What I notice in the 30DC and in the Cashflow Games and in myself is that we are all too keen to get “there”. Lovelies, this is the journey, this is the fun, this is what makes a challenging and ultimately satisfying life. The story of your self-employment could be the story of your life, if you want it to be. It makes a man/woman of you. The journey is the prize.
Some of us will win the X-Factor or Britain’s Got Talent. The rest of us are sent home as runners-up, never to be heard of again as you are shuffled off stage with indecent haste. Does that mean it’s game over? Only if that’s what you decide. Only if you give up.
This is the good bit. This is where you discover what you are made of. Yes, I know you fear you will be found wanting, but you have what it takes. Look at how many other idiots are doing it! If they can, so can you.
- Is it for everyone? No.
- Is it for you? Only you can decide, but not until you have brought some patience and persistence and perspiration to the project.
We are only on Day 18. Push Through the hard bits. Don’t give up too soon or, ideally, at all. Nose/grindstone. Grindstone/nose.
We all have doubts and struggles and obstacles, that’s perfectly normal. Push Through. The rewards are massive and mostly not financial although I am definitely not averse to that, as regular readers will know.
“I am a great believer in luck, and I find the harder I work, the more I have of it.” Thomas Jefferson (and many more besides, including Samuel Goldwyn and Gary Player)