It’s Cheap: What’s the Catch?

I learn something new every day. I see things on Facebook and on TV and in blogs which make me think. And my clients are my best teachers. So I’m indebted to an esteemed colleague who yesterday offered feedback to one of the members of my Club 100 who was launching very affordable business coaching offering. The gist of the feedback was to inquire after the reason for pricing it so low and that although we might look for and appreciate value, there’s a price which can be so low it causes us to wonder perhaps if there’s a catch. […]

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