Compromise or Bespoke? Podcast Ep #160

In today’s show, our focus is about how responsive we should be to our clients’ requests for bespoke offers, services and programs or whether we should oblige them to squeeze them into our formulaic boxes. And we are surprised to discover that we are prepared to think anew about this where once we would have gone for the squeezing option. The debate focuses on how responsive feels nice and so does bespoke, but compromise does not. When does it turn from one thing to another? What would cause you to turn a client away as “wrong” but call another ideal? […]

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Let’s Have a Chat during December?

December. Wow! You feel me? December may be the best of times or the worst of times for you to have a chat. Let’s see. So often we are frantically busy. As it happens, I am not. Singleton, no kids, the entire month off. And while I am looking forward to lots of R&R, I have plenty of time for you too if you can magic up the time for us to have a chat? Let’s do that. We can talk about anything you like – your biz or your life, whatever’s uppermost on your mind or in your heart. […]

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Mirroring Clients’ Comms Choices: Podcast Ep #159

On today’s radio show we have a real challenge from a listener, Chloe, who runs a business with her sister. They’ve noticed that increasingly their customers contact them via social media, Facebook message and various apps, rather than their preferred and rather more old skool email, phone and text. Chloe wonders what we think and to what extent we would advise mirroring clients’ communication choices. I think we are both somewhat surprised to discover that we would recommend mirroring, both preferring a Facebook PM these days to an email, but I am all too well aware how this advice might […]

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