Selling and Biscuits

My clients think they don’t like selling. There are a few exceptions. But what surprises them all is how often you don’t have to do what you think of as orthodox selling, i.e. how often you don’t have to persuade people to buy your stuff. People just want it anyway. They’re funny like that! Excitement and Enthusiasm My first thought is about excitement. One client told me that she’d noticed that people so often didn’t look at the lovely printed materials, synopses and presentations she creates for those opportunities where she showcases her work. Instead they look at her, and […]

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