Podcast Ep 84: Business Budgets and Marketing

Do you create business budgets? Specifically do you have a marketing budget? Do you? Should you? Could you? Would you? In this week’s episode 84 of Own It! The Podcast, Nicola and I talk about business budgets with the emphasis on having a budget for marketing your products/services. That budget should be “above the line” i.e. something you pay as a cost of sale, before paying your overheads or yourself. Without marketing can you sell anything at all? Why do we stint on paying for marketing then and resist budgeting for it? Nicola recommends a book she’s mentioned before called […]

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