How Do I Charge What I’m Really Worth?

One of the questions which crops up almost every day with my clients is “how do I charge what I’m really worth?” Sometimes a variant is about charging what you need in order to make a living and be able to afford to give up the day job. This question is about self-esteem, and I can share with clients my experiences going back over decades as I’ve observed small businesses start out, under-charge and then eventually get to grips with charging appropriately – or die! How does this happen? What changes? Well, it depends where you are starting from. If […]

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