It’s mildly annoying that so much of the language of coaching is cliche, because it can be deadening, it can cease to have meaning. But as I learned once – at a wine-tasting course – of all places, a cliche is often a big seller. Something which is popular and reaches a lot of people, and at which it is oh so easy to sneer, is often intrinsically very good indeed. People are not stupid, they will not buy something in large numbers forever if it is bad. So it is with cliche. It is precisely because it reaches a […]

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