
Today we take as the topic for our radio show What to Do When the Product is you, or how to make a living in your dream business. This came about when a client said to me (as they so often do) “Of course, what I really want to do is X…” after he’d spent a long time trying to persuade me of three more “sensible and realistic” ideas, none of which were lighting my candle or his. Why do we doubt ourselves when the product is us? Whether a chef, a coach, a writer, an artist or a musician, […]