Podcast Ep 124: No Money Marketing

No money marketing: today’s podcast episode 124 of Own It! responds to a plea from a listener who has used all her funds to launch her children’s snack food product and has zero left for her marketing budget. How do you make a noise for yourself in a crowded marketplace with no money, especially when your competition are much larger companies with bottomless budgets? Nicola whizzes through a list of things our distressed business owner might usefully consider: Getting attention via Mummy Bloggers Sending out samples for them to test PR and press releases – who to, and how to do them […]

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