Q21: What’s the Best Way to Discount?

Very much related to pitching is discounting, and I touched on how to do it there too. You discount, if you do it at all, for a reason. And you discount visibly. So potential clients know now and also in future what you charge and they can internalise that and when they return, if you don’t have a special on, they pay your going rate. Reasons to discount include (but are not limited to) helping your client make up their mind to buy at this price and to buy within your time frame. Usually now or, at the least, very […]

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