Last week I had a brave stab at explaining to a client, using the written word, the difference between broadcasting and engaging on social media. I didn’t do a particularly good job. I think it could have been more easily explained in the spoken word, better still by demonstration. But here’s the interesting thing. While I was trying to explain that, someone was demonstrating it on Facebook perfectly. And exactly as I was attempting to describe. In real time. Live. Building relationships, achieving rapport, showing interest in me, and making a fan for life. And that person is Daphne. Here’s the whole story. […]
