Q23: How Do You Go from Free to Fee?

“How do you make a major change to your business, like charging where before it was free? What happens to the clients you already have?” Good Q. I think you might want to consider charging NEW clients from hereon in and not necessarily making it universal. i.e. all old clients like it for free and don’t like change, they got used to that and they are comfy with it. You don’t need to charge them unless you want to. I might do that if I were cross with them for taking the Mickey but honestly, that’s not a good abundant […]

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