What Do You Want Your Business to Do for You?

It all began with two calls last weekend. One from a man who is one of my PWYW ad hoc clients. I hadn’t heard from him for the entirety of 2016 so it was a special delight to see him booked into my diary on Saturday. And, on Sunday, a former client who has become a friend wanted to have a formal-ish pick my brains session about money and business. Both of them are high achievers. Both of them are sick of business feeling “hard”. Both conversations speedily ended up in the place of “What’s it all about, Alfie?” I […]

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