Pushing Through the Point of Pain

An idea is the sexy bit, the high. And we are addicted to the high. But there’s no profit in the idea alone, the profit is in pushing through the point of pain, the money’s in the follow through. With my clients I always start with their idea, to audit whether or not it’s a good one. But our real hard work together is taking their business from concept to it actually happening in a way which supports them with money coming in from sales of their product or service. When we are excited by the idea, we tell the […]

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