List Segmentation, Dos and Don’ts: Podcast Ep 194

Today we debate the topic of segmentation in your email newsletter. Do you or don’t you? I don’t. Nicola mainly doesn’t either and we discuss the useful feedback I received from a newsletter reader suggesting I should consider it. I ran it past Nicola at my reader’s suggestion and I was glad to have the opportunity to review the business decisions I had already made for myself and have those reinforced by this exercise. Of course, this may depend upon what you do for a living. And what sort of a marketer you are. And what your business does too. […]

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