Podcast Ep 134: Creating an Audience

In episode 134 of Own It! the Podcast, Nicola and I get the chance to advise a couple of her clients on creating an audience and marketing from scratch. I didn’t know this one was coming so when Nicola asked me what I would advise clients to do in mid 2017 I am initially a bit stumped. I have a sense in which if I were starting over now, I wouldn’t do what I have done. Not because it hasn’t worked wonderfully well, because it has. But because it was perhaps particularly suited to its time (2003 to date). If […]

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