Opportunity: 31 Days of Abundance, Day Six

As I look at my diary for the upcoming week I notice there’s an abundance of new opportunities. Someone is coming to spend the afternoon with me on Tuesday. Although our paths have crossed once or twice, I don’t really know this woman at all or her me. So we are spending an afternoon hanging out on a voyage of mutual exploration in my lovely garden. Hmm, I see rain is forecast. Never mind, that won’t dampen our enthusiasm for each other or for the new and, being the optimist that I am, I shall expect the weather to miraculously […]

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People Will Pay You

People will pay you for what you are good at. People will pay for your expertise, industry, labour, diligence, skills and talents. People will pay you to do the things they don’t want to do. People will pay you, period. Market yourself as a doer of things that others don’t want to do or can’t. This is a viable business model, this is what all businesses are. I was an accountant for twenty years on precisely this basis, good at things others were not. The same could be said for my gardener, my hairdresser, my caterer, my party planner, my […]

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Creating Desire: I Want One Of Those

In the midst of this Great Depression II, cheery news can be hard to find and the newspapers don’t offer much to lighten my mood. But if you look really, really hard amongst the grim stuff, there are still reasons to celebrate and stories of people doing well. A point very well made by Bill Bonner in Money Week is that it isn’t possible for everything to be going down. Thanks to Einstein and Newton, we know there are laws about such things. Alongside what’s going down, something must be going up as a point of reference otherwise everything would […]

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Marketing: Why Bother Blogging at All?

Most of the people I know these days have a website. And most of them have a page on it called Blog. And almost all of them know they should be blogging. But are they? Not really, no. They pay various webby colleagues of mine to create beautiful websites for them which then lie fallow, dormant, unloved. There are quite a few challenges with regular blogging: What shall I write about? Who cares what I think? There’s so much noise on the internet already, do I want to be party of that? I’ve got nothing new to say. Dare I […]

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Growing Your Business Via Marketing: Who Can You Help Today?

A prospective client asked me how long I thought it would take for her to achieve her goals if she were to undertake coaching with me. The answer to this question is how long is a piece of string but I said, rather wisely, as it turns out she has been able to make lots of use of this thought: “My gut feel is it depends how long you resist what most needs doing to move your business forward. What has worked dynamically for you in the past and how can you do more of it? May I suggest you […]

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The Economy In Your Head

A long-standing client sought out my opinion at the beginning of this year about pricing. It was January and takings were down. Should they drop their prices across the board in the hope of encouraging customers into the shop to spend? I said no. I think it’s a slippery slope to reduce your prices when there may be other ways to increase sales. It has taken me so long to get my clients to charge what they are really worth, I’m not about to start encouraging them to drop those prices now. How have you worked out your pricing structure […]

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Marketing Your New Business On A Shoestring Budget

New business owners are always in need of advice about how to market their businesses on a shoestring budget. Apart from some early mistakes where I attempted to advertise my coaching business, I have only ever marketed my business online. This is mostly all I know and it does seem relatively inexpensive to me in terms of the money you have to spend. You need a good website, yes, you do. And you need a blog on that website. You need to invite people to opt in to your list while visiting your website, giving you permission to market to […]

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Small Business Marketing: Know Your Why

In a lively and stimulating meeting with a group of clients, one brave soul put forward a marketing idea he was planning and wanted some help with. What we all learned was that he hadn’t yet really taken the time to think through what he wanted to achieve from the activity itself, namely what his specific marketing goals are. I don’t like to get too academic with marketing – though there are plenty of others who will – but I do like to know why I am doing what I am doing so I can measure results and tweak if […]

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Sell How You Buy

Lots of my clients get their knickers in a knot about selling, so what I encourage them to do is look at how they buy. And when we do that we realise that most of us love to buy things and have lots of experience of buying, even if we have little experience of selling. So, how do you buy? How do you make a purchasing decision? Are you one of those who spends hours on the net, researching the cheapest model or the best value for money and doing price comparison tests? Do you then go to the shop so […]

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A Bit of a Webby Meltdown

My websites have been offline for 48 hours and counting. Although this is distressing, not least because I have promised myself I would blog and publish every day during 2014 and to hit such a snag so soon in this newish year is a pain, I am surprisingly calm. Why’s that? Because it’s not my fault or my problem. My hosting company in Canada has had one of their servers hacked, the one which hosts four of my own websites and, no doubt, millions of others. And they have been working most of the weekend and all of Monday so […]

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