Learn How To Like Marketing and Love Selling

I love both marketing and selling as it happens but my clients tell me they don’t like marketing and they hate selling. Feel this way too? Let me see if I can find a couple of ways to improve that a tad for you. Let’s do marketing first. It is simply your job to tell enough people in the world about you and what you offer, provide and sell until you hit such a critical mass that the metaphorical phone just rings all the time and often enough to keep you in the lifestyle to which you intend to become […]

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One Woman One Website

Now look, Ladies (and Gentlemen), you are doing something to sabotage yourselves and stop you from making any real money, and exhausting yourselves into the bargain. I am as guilty as the rest of you, or at least I used to be. You are trying to run more than one website. Stop it immediately. Running one website well is a full-time job. If you have a beautiful website which does the business, and a great opt-in gift which you refresh regularly, and you write a wonderful and regular newsletter to your subscribers and you blog three times a week to […]

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How I Work: Two Surprise Questions from a New Client

Today I was surprised by two questions from a new client. Surprised, that is, until I remembered that he had been a referral and hadn’t been reading my website, my blog, my newsletter and chatting to me for ages on Facebook before he decided to work with me. Nevertheless, it pointed up a failure in my marketing which I shall be rectifying forthwith by linking to this post on my About Me page. Both of these questions are about How I Work which I always think to be pretty irrelevant in as much as I always try to think in […]

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New Online and Offline Business Group for 250 British Women

Today, as is my wont, I am launching a new business idea. Its the T1ME Business Circle for Women. The gestation period for this idea has been long – and short – in that it has only been coming together for a month or so, but it has always been there too, if you know what I mean? I want to create a really powerful Brit-centric business group for women and I am looking for 250 founder members with £1,000 each between now and 28th February 2014. Is that you? If you are a woman in business and you are […]

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#LoveTheBoss: Chantal Cornelius of UK Marketing Company Appletree

Hi Chantal, You and I have known each other for a long time, but tell everyone else who you are and something surprising about you, perhaps. I’m Chantal Cornelius and I set up my company, Appletree, in 2000. What you might not know is that next year I’ll be running my second London Marathon. And some more about Appletree? Appletree is a marketing company that specialises in working with coaches, consultants, trainers and speakers. Most of our clients are one man (or woman) bands who are great at what they do, but don’t know how to promote themselves or don’t […]

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Successful Entrepreneurship: Cashflow & Marketing

Almost every email I receive from business folks asking for help is about either (a) managing cashflow or (b) marketing. They are the twin evils – and ultimately the twin joys – of making your business work. The issue of cashflow is about doing enough business at the right price and collecting the money for it speedily and efficiently.   If you are not bringing in enough money it’s safe to say you are not yet happy with asking for the business and asking for it at the right price. I was an accountant for twenty years and we used […]

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Best Value Business Mentoring

I shared a post on Facebook today from a coach I rate. She was putting forward a point about what to do when your niche becomes a prison. And it made me think about my own niche, that of business coaching and mentoring, which isn’t a prison and isn’t even restrictive in any way to me. I love it. Lucky me. But whatever business we are in we need to market our skills and services and products. And we need to do this all the time, as another client reminded me today also, otherwise we end up in a cycle […]

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What’s Your Thing?

My clients are very talented, often in many areas. And therein lies the rub. I was thinking about a client today during my afternoon nap (!). We have been working together for quite some time, off and on, mainly on. And despite my advice becoming quite forceful at times, I have never been able to persuade her yet to pick her thing and focus on that to the exclusion of all else. Which means that even after all these years she is still struggling to create a business which feeds her reliably, year in, year out. I watch other clients […]

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Slow Down, Be Happier and… Achieve More!

I took an hour last night to watch a video recording of Michael Neill talking at a Dan Bradbury marketing conference. Michael was clearly the antidote to the whole event and his talk was about slowing down and doing less as part of having a wonderful life. Co-incidentally, I wrote about slowing down only last week on Entrepreneur Soul. Then, mooching through my old newsletters, I was reminded that I have been trying to find the answers in doing less for some years now. Here’s something I wrote in 2006: “Coming to the end of my laid back month in […]

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Five Things About Love – And Your Small Business Success

I’m reviewing all my old online content going back to 2005 which one of my technical team kindly imported from previous websites, newsletters and blogs.  Fashions, energies and writing styles change and very little still makes sense in today’s world so I am trashing a lot of it but and winkling out and re-publishing what still resonates for me. I hope it finds a match with you. I found this story of a talk I did with a group of newbie therapists way back in perhaps 2007, maybe even earlier. I wrote that when I thought through in advance what I […]

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