More Measurable Marketing: Podcast Ep 154

Today’s podcast offers a challenge from a listener with a real-world business, an office cleaning franchise. And he reports success in his online marketing with SEO (search engine optimisation) and PPC (pay per click). He tells us his budget and lets us know he has more cash available for marketing, but given that what he’s done historically with radio advertising and signs on buses has been rather hit and miss, he asks for advice about effective measurable marketing. We brainstormed lots of ideas for our client, about online marketing in a real-world business and even some offline ideas too, including […]

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