Mirroring Clients’ Comms Choices: Podcast Ep #159

On today’s radio show we have a real challenge from a listener, Chloe, who runs a business with her sister. They’ve noticed that increasingly their customers contact them via social media, Facebook message and various apps, rather than their preferred and rather more old skool email, phone and text. Chloe wonders what we think and to what extent we would advise mirroring clients’ communication choices. I think we are both somewhat surprised to discover that we would recommend mirroring, both preferring a Facebook PM these days to an email, but I am all too well aware how this advice might […]

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