Blogfest 4: Paula Gardner and Her Biz Her Way

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I’ve known Paula Gardner to wear many different hats, not all of those she describes in her post below but quite a lot of them. Look out for her mention of her two PR books, nice slim volumes which I recommend to clients to this day. Paula describes her journey from the glamorous world of PR to business psychology: I’m writing this post as part of Judith Morgan’s blogfest: 52 blogs to from 52 different authors to celebrate the launch of her book, Your Biz Your Way. My entrepreneurial journey first began in the early days after university. My boyfriend […]

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Nothing Sells Itself

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One of my 30DC clients tells me she has an Etsy shop but has never sold a thing on there. She doesn’t know what to do and is considering finding a PR agency for her creations, rather than looking for shops and galleries and asks what I think. Gorgeous, that’s what I think! Permission to ramble on about marketing… Nothing sells itself, not to begin with anyway. I only do two things. I coach my clients and, when I’m not doing that, I am marketing so that I may have clients to coach. And vice versa. Coach. Market. Market. Coach. […]

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The Lazy Entrepreneurs Guide to DIY PR with Paula Gardner

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Paula Gardner of DoYourOwnPR.com was the expert guest on my radio show today. Check out what Paula can do for your business by listening to the show here. Paula announced her Divine Publicity Club where for only £25 a month she will email you 3x a week with a collation of media requests and coach you in her PR clinics and critique your press releases.   What a bargain – even for those of us who are somewhat publicity shy; Paula made it sound do-able. If you want to take Paula up on her free 10-day trial, email her with Judith in […]

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