Q20: How Can Pitching for Work Be Easier?

The key to pitching for work is equanimity. Calmness and composure especially in a difficult situation. That’s what the dictionary says. But who says pitching is a difficult situation? Well, my clients do tend to find it fraught with potential pitfalls. Their initial inclination is to go in far too cheap to get the work. Their erroneous assumption is that everyone wants everything for cheap. This isn’t so, and that’s a lesson I learned when I owned a travel agency in my late thirties and my assistant was in her twenties because we wanted our travel for the best possible […]

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Small Business Owners: What Are You Worth?

Mostly us small business people want to make sure we get all the work we possibly can. We are growing our businesses and we want to be successful. We need to make money to pay our bills and look after ourselves and yet pricing a piece of work can be fraught with all sorts of prickly issues which can catch us out. What if I charge too much and price myself out of the job? What if I charge too little and end up reducing my hourly rate to close to minimum wage and hating the job/client? I wonder if […]

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