Q20: How Can Pitching for Work Be Easier?

The key to pitching for work is equanimity. Calmness and composure especially in a difficult situation. That’s what the dictionary says. But who says pitching is a difficult situation? Well, my clients do tend to find it fraught with potential pitfalls. Their initial inclination is to go in far too cheap to get the work. Their erroneous assumption is that everyone wants everything for cheap. This isn’t so, and that’s a lesson I learned when I owned a travel agency in my late thirties and my assistant was in her twenties because we wanted our travel for the best possible […]

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