Q12: What If It Doesn’t Go to Plan AGAIN?

This is Question 12 of 52 asked and answered in my book Your Biz Your Way. “A lot of people are afraid because they have never tried anything different. My fear comes from having tried and it didn’t go to plan.” What your question reminds me of is what they say in the financial world of investments: Past performance is no guarantee (or even indication) of future results. My first ever personal development book and one which would still be in my top 10 is Feel the Fear and Do It Anyway by Susan Jeffers and it is still the […]

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Podcast Ep 109 : How Much Do You Need Social Proof?

Today in our podcast episode 109 we debate the importance of social proof, specificially in the situation where you don’t yet have testimonials for your new stuff from your soon-to-be delighted clients. This was prompted by a real challenge question flooding into podcast HQ: “I have 2 new products, not yet with testimonials. What are your recommendations to get more social proof? One is aimed at helping businesses to sell to women called 7 Keys to Selling to Women to get her Sold on You. And the other is called Return on Connection, aimed at content marketers to help them […]

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