Your Biz Your Way
What do you say when you’ve run out of things to say? The obvious answer is to shut up. Or as Ronan Keating put it so poorly in a song which I felt was about telling his other half to shut the **** up “You say it best when you say nothing at all”. Please don’t write in, I know there are other interpretations, that’s just mine. Although to be fair to Ronan, I do sing along. Have I ever switched off in a feminist tantrum? Possibly, yes. I wouldn’t rule that out. In real life, when you run out […]
In last week’s podcast, we debated its future. Would we keep it or kill it off? In this week’s show, we have decided to keep it going for a while and to re-frame how we think and feel about it and how we measure its success. Nicola confesses she was suffering last week from a bout of comparisonitis with younger podcasts which appear to be doing better. We used to measure our own podcast’s success by reviews at iTunes which are notoriously difficult to persuade listeners to do for us and iTunes doesn’t make it easy. We know that our […]
After 156 episodes the focus of the show turned to should we find a way to keep Own It! the Podcast going, or kill it off? Two reasons: It is almost impossible to come up with something by way of a Client Challenge of the week every week and Nicola was suffering from comparisonitis today, watching younger podcasts achieve what she considered to be better results. She asked me what we should do about it, and weirdly I had been thinking similar thoughts. We are going to get our heads together next Monday to brainstorm some marketing ideas but we […]
Today’s podcast offers a challenge from a listener with a real-world business, an office cleaning franchise. And he reports success in his online marketing with SEO (search engine optimisation) and PPC (pay per click). He tells us his budget and lets us know he has more cash available for marketing, but given that what he’s done historically with radio advertising and signs on buses has been rather hit and miss, he asks for advice about effective measurable marketing. We brainstormed lots of ideas for our client, about online marketing in a real-world business and even some offline ideas too, including […]
In episode 105 of Own It! the Podcast, Nicola and I debate what to do when you don’t know what to do in our Client Challenge of the Week. Nicola talks about creating a self-imposed deadline, the value of journaling, seeking out inspirational input including asking your guru(s) via social media, WWJD (what would Jesus do?) bracelets, mentors and being ready to ignore all their advice, getting into momentum and Big Magic. WWJD I pointed out also stands for What Would Judith Do and we got a great big LOL out of that!! And I talk about doing nothing for […]
Who knows when creative people start something how long it will last? Today both Nicola and I are celebrating our podcast – Own It! Your Business AND Your Life – lasting for 100 episodes which is the best part of two years as we started in December 2014. Who knew? Certainly not us! And there have certainly been bumps along the way, but we’ve survived and thrived. And now it occurs to me that our podcast is a mini-biz, certainly a business asset which it is our opportunity as loving parents to continue to nurture and grow. So that’s our […]
Today marks the day of recording the 100th episode of Own It! The Podcast with my poddie partner, Nicola Cairncross. And we are going to make our own opportunity with the podcast into Challenge Opportunity of the Week. What has our podcast ever done for us? It has brought us both new clients. It has consolidated relationships with existing clients. It led to our creation of Own It! The Virtual Summit wherein we interviewed 18 entrepreneurs who run their businesses and live a life Beyond the Laptop. We turned that into our first podcast revenue by selling the recordings and we […]
Together with my former business partner from The Money Gym, Nicola Cairncross, we’ve created a regular weekly podcast which is called Own It! Your Business and Your Life. If you enjoy audio, give us a listen. New episodes are published every Friday. You might also join our Facebook Group where we debate matters arising from each episode, and/or Like our Facebook Page where we publish each episode as it goes live each week. You can also subscribe at iTunes. *** In episode 75 we discuss how we are creating a Virtual Summit for Own It! The Podcast from a chance remark in […]
Together with my former business partner from The Money Gym, Nicola Cairncross, we’ve created a regular weekly podcast which is called Own It! If you enjoy audio, give us a listen. New episodes are published every Friday. You might also join our Facebook Group where we debate matters arising from each episode, and/or Like our Facebook Page where we publish each episode as it goes live each week. You can also subscribe at iTunes. *** This week is episode 64 in which we talk about Gumroad and the opportunities it presents to get paid to spread your marketing message via digital […]
A good marketing week is one where you get to see the results on your marketing efforts. The vast majority of my marketing is done online. I don’t leave home for two reasons: I don’t like networking and I want my business to be global and the best way to reach out to the world is via the internet. I’ve been found by three different people for two different reasons this week, and they were all online. Two people who could only have found me via my website and blog and social media are a publisher and a journalist. The […]