Today in our podcast episode 109 we debate the importance of social proof, specificially in the situation where you don’t yet have testimonials for your new stuff from your soon-to-be delighted clients. This was prompted by a real challenge question flooding into podcast HQ: “I have 2 new products, not yet with testimonials. What are your recommendations to get more social proof? One is aimed at helping businesses to sell to women called 7 Keys to Selling to Women to get her Sold on You. And the other is called Return on Connection, aimed at content marketers to help them […]