Pink and Perky -v- Dark: Podcast Ep 155

Today on the podcast the client challenge of the week is that (again) there is no challenge. So thinking fast and on our feet, Nicola tells me of two people she’s talked with this week about how quickly things are changing in the world of online marketing and what you would do today if you wanted to get a product or service up for sale online. We talk about connecting (say) and piece of audio or video content, with an email opt-in page and an opportunity to buy something et voila! Job’s a good ‘un. And this was before later […]

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The PWYW Pay What You Want Pricing Model

“I wonder if you would be able to share your experience with me regarding the PWYW pricing model. I am looking into the PWYW or Pay-it-forward models as I would love to experiment with this approach. I feel it would truly highlight the values encompassed in the events – connection, collaboration, inclusive, make-the-world-a-better-place, sharing and giving overselling. May I ask, how have you found this pricing method and what have you learnt? I guess I’m also curious to know why, as a society, we are so focused on offering fixed prices when there are other options available.” *** The key […]

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An Experiment in Abundance

In 2013 I wrote an ebook on green juicing. I offered it for sale from my website in return for donations and was surprised to discover that the average donation was £6, which is about twice as much – or more – as you might expect for an ebook of that length if you sold it on, say, Amazon Kindle. I love this model. I encourage clients who think they cannot afford me to book Abundance Calls ad hoc and pay what they choose by donation. Donations range from £30 to £300. The key to this working successfully is that […]

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