Q30: How Do I Get Comfy with Self-Promotion?

“Is one of the difficulties entrepreneurs face talking about themselves? When you work for an organisation you can hide behind corporate messaging, but when you are your business then any publicity is ultimately about you, and that is a lot less comfortable.” Thanks again to one of those in the Roll of Honour for bringing yet another great question. I don’t feel this. And lots of my clients don’t either. Did I once, way back? Probably yes. My memory is a bit dim on this one, but I know I would be more in the reluctant camp generally speaking. Nerves […]

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Self-Promotion: How To Blow Your Own Business Trumpet…Elegantly

As I work with clients and colleagues, recurring themes come in chunks. This week’s theme? A disinclination to self-promote. Yuk. It’s not nice, is it? And it’s not British. It isn’t modest and its uncomfortable. So many reasons not to do it, including it being time consuming and not what we’d prefer to be doing and then there’s all those yukky feelings turning us off. I listen to my clients and colleagues as they explain this, then I help them find a way to get it done because done it must be if we want to make any money from […]

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