
Gentle Reader, prepare yourself. I think this might be the one you most need to read but least want to. Nothing sells itself. Which means you do have to learn both marketing and sales, yes. And, in my considerable, experience almost no-one wants to do that. It brings out more bonkersness than almost any other type of question in my work. Marketing accounts for about fifty percent of the work I do. If I didn’t market myself, no-one would ever find me or become a client. And they don’t just need to discover I exist to become a client. They […]