Small Business Marketing: Know Your Why

In a lively and stimulating meeting with a group of clients, one brave soul put forward a marketing idea he was planning and wanted some help with. What we all learned was that he hadn’t yet really taken the time to think through what he wanted to achieve from the activity itself, namely what his specific marketing goals are. I don’t like to get too academic with marketing – though there are plenty of others who will – but I do like to know why I am doing what I am doing so I can measure results and tweak if […]

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