Marketing Our Own Podcast: Radio Show #157

In last week’s podcast, we debated its future. Would we keep it or kill it off? In this week’s show, we have decided to keep it going for a while and to re-frame how we think and feel about it and how we measure its success. Nicola confesses she was suffering last week from a bout of comparisonitis with younger podcasts which appear to be doing better. We used to measure our own podcast’s success by reviews at iTunes which are notoriously difficult to persuade listeners to do for us and iTunes doesn’t make it easy. We know that our […]

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