Why Should You Read (or Re-Read) The E-Myth Revisited?

If you have started to work for yourself or run your own small business, it won’t be long before some well-meaning pal, coach or colleague in the same boat suggests you “should” read The E-Myth Revisited by Michael E. Gerber. If you are an entrepreneur, comme moi, I bet you just hate the word should in that sentence. Me too. But I have read it and here’s why you might make that choice too. The E-Myth (for short) is a book originally written a while back by Michael Gerber, and hence the Revisited bit of the title, it was updated […]

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