The Biggest Leap: From Free to Fee

The biggest leap we can make in our business at the early stages is when we go from giving away our stuff, to realising it has a value and that we can charge for it…going from free to fee. And do you know what the real gem is in going from free to fee? You only have to do it once! Someone who I loosely regard as a client (by dint of his marriage to someone who has been one for a longish time, and a favourite at that) is doing this today, and he started messaging me early this […]

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