Q29: Must I Blow My Own Trumpet?

Blowing your own trumpet is what my clients call it when they feel uncomfortable about what they perceive they have to do by way of marketing, i.e. talk about themselves in a show-offy way about how wonderful they are, their business is and the results their products and services help their clients achieve. It is just another example of where we are all a bit naturally ALL or NOTHING. Our first assumption, before we have examined anything, always appears to be A or Z, black or white. We forget about the almost infinite number of choices and gradations there are […]

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