Sanity, Confidence and Value: Alison’s SBBM Story

“Last week, I was working on a quote for a new client. It was a fairly complex project, potentially spanning six months or more, with some large figures involved. I was getting nervous.  It’s a lot of money! What if he says no?  Should I drop my price?  I know, I’ll back it up with lots of really detailed information to justify the investment! Agh! What should I do?  I’ll ask Judith! I emailed Judith my quote and called into one of the SBBM group calls.  She carefully went through the figures, verified that I was on the right track, […]

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The Economy In Your Head

A long-standing client sought out my opinion at the beginning of this year about pricing. It was January and takings were down. Should they drop their prices across the board in the hope of encouraging customers into the shop to spend? I said no. I think it’s a slippery slope to reduce your prices when there may be other ways to increase sales. It has taken me so long to get my clients to charge what they are really worth, I’m not about to start encouraging them to drop those prices now. How have you worked out your pricing structure […]

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Small Business Owners: What Are You Worth?

Mostly us small business people want to make sure we get all the work we possibly can. We are growing our businesses and we want to be successful. We need to make money to pay our bills and look after ourselves and yet pricing a piece of work can be fraught with all sorts of prickly issues which can catch us out. What if I charge too much and price myself out of the job? What if I charge too little and end up reducing my hourly rate to close to minimum wage and hating the job/client? I wonder if […]

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My Top 5 Helpful Thoughts About Money

We imbue money with all sorts of qualities it doesn’t possess.  I could write hundreds and hundreds of thoughts about money which I’ve had myself over the years and which I’ve listened to my clients tell me as their accountant and their business mentor and wealth coach. Most of them are utter balderdash, mine included. Here’s just five helpful thoughts about money I have at the top of my list today: 1.   For as long as I live, I will never understand how you spend your money. And you will never understand how I choose to spend mine. Why […]

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How Do I Charge What I’m Really Worth?

One of the questions which crops up almost every day with my clients is “how do I charge what I’m really worth?” Sometimes a variant is about charging what you need in order to make a living and be able to afford to give up the day job. This question is about self-esteem, and I can share with clients my experiences going back over decades as I’ve observed small businesses start out, under-charge and then eventually get to grips with charging appropriately – or die! How does this happen? What changes? Well, it depends where you are starting from. If […]

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