Could. Should. Would. Want.

We spend a lot of time in our lives working on coulds, struggling through shoulds, planning woulds. But want is where our attention goes. We want what we want and that’s all there is to it. Often we cannot explain why, nor need we. No explanations are required for the things we desire, they just are. I listen to my clients tell me about the sorts of business they are intending to create and I know it’s often because it seems sensible, it’s because they could, should, would. But the older I get the more often I ask my clients: […]

Keep Reading »

What Do You Really Want?

One of my very favourite moments when working with a new client, and sometimes even with an old client, is when we get to the almost inevitable time in the call where they say “of course, what I REALLY want is…”. This happened today on only the second coaching call of 2013; that’s how often it happens. 1 in 2. By this point, we had spent a goodly chunk of time on what my client is currently doing and we had both got relatively excited about it. Nice idea. Gorgeous website. Perfect freebie up and ready for download already. There […]

Keep Reading »