What Do You Want Your Business to Do for You?

It all began with two calls last weekend. One from a man who is one of my PWYW ad hoc clients. I hadn’t heard from him for the entirety of 2016 so it was a special delight to see him booked into my diary on Saturday. And, on Sunday, a former client who has become a friend wanted to have a formal-ish pick my brains session about money and business. Both of them are high achievers. Both of them are sick of business feeling “hard”. Both conversations speedily ended up in the place of “What’s it all about, Alfie?” I […]

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You Are My Why

Astrologer Sally Kirkman shared a TED talk in one of my client mentoring groups last week and this inspired me to suggest that those who wanted to might like to write a blog post about why you do what you do and we could play blog tag with it, linking to each other’s posts. Wanna join in? Here’s what to do: 1. Watch the TED film with Simon Sinek (see below) 2. Write the blog post about your own why 3. Send me a link and I will link to yours here in this post 4. Link to this post of […]

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Small Business Marketing: Know Your Why

In a lively and stimulating meeting with a group of clients, one brave soul put forward a marketing idea he was planning and wanted some help with. What we all learned was that he hadn’t yet really taken the time to think through what he wanted to achieve from the activity itself, namely what his specific marketing goals are. I don’t like to get too academic with marketing – though there are plenty of others who will – but I do like to know why I am doing what I am doing so I can measure results and tweak if […]

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