Your Primary Aim: Your Big Why

Do you know WHY you want to create a business to love? When I run workshops based around Creating a Business to Love, using E-Myth techniques, I ask you to paint your Primary Aim and to get in touch with a bold, colourful and exciting vision of how your business will serve your life not the other way around, which is how most of us in the self-employed sector work. This frequently causes tears and laughter, not least from those of us who are a bit shy of our drawing skills (!). But you don’t need to be a great […]

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