Facebook, Patreon and YouTube: Podcast Ep 170

In today’s radio show Nicola and I talk about how much it is appropriate to rely on third-party platforms like Facebook, Patreon and YouTube. There are so many pros and cons to consider, so many benefits and yet so many possible risks too. This is a topic which in one way or another we return to again and again, and with good reason. Nicola’s in trouble this week with YouTube (incurring their wrath in what they call a strikeout) and I am considering getting into bed with Patreon despite three and four provisos about how that puts me at potential […]

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Blog Marketing: How Often Should I Blog?

Sixty percent of businesses have a business or company blog. 35% of those actively blog at least once a month and the remaining 65% haven’t updated their blog in one year or more. Oh dear. Is that you? In a film called Ghost Town, in which Ricky Gervais plays a dentist, one of his patients asks him “Doctor, should I floss?” and he replies “Only the teeth you want to keep”! Similarly, you need develop a blogging habit only if you want new clients and lots of lovely new business coming your way via your website. I’ve been blogging for […]

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