One of my very favourite moments when working with a new client, and sometimes even with an old client, is when we get to the almost inevitable time in the call where they say “of course, what I REALLY want is…”.
This happened today on only the second coaching call of 2013; that’s how often it happens. 1 in 2.
By this point, we had spent a goodly chunk of time on what my client is currently doing and we had both got relatively excited about it. Nice idea. Gorgeous website. Perfect freebie up and ready for download already. There didn’t seem to be much I could teach this woman.
At least, not until she said the magic words “what I really want is…”.
Then we realised she has a dilemma going on between what she started out to do, perhaps what she ought to do on some level, and the what-she-really-wants project. As soon as she started to talk about the really want one, her voice changed to passion, energy and excitement.
And since her really want project is just as good a business idea as her first one, I encouraged her big time.
Why do we put so much time and effort into the things we think we ought to be doing when we have a perfectly serviceable idea in the wings with which we are much more in love? Why do we put the really want project on the back burner assuming we cannot have that one, that we must achieve something else first before we can have our dream life and business?
So, a couple of questions for you, Gentle Reader:
What’s your Really Want project?
And are you doing it now?
If not, what are you waiting for?