Your Big Why: Something to Aim For

E-MythWhat’s Your Big Why? Why are you setting up your own small, home-based business? Why are you working for yourself?

Sometimes it’s because we have no choice. Perhaps you were made redundant or cannot find a job where you live with the hours you have available. Perhaps you are looking after children or caring for elderly parents, or both.

Maybe it was an opportunity which presented itself by Maternity Leave or making a Great Corporate Escape. Or even as you choose to start something in retirement. There’s a massive growth of entrepreneurs in the Silver Sector right now, for obvious reasons – pensions are not what they were.  Also we are younger than ever before and not ready to retire. Activity and challenge keep your body and brain young and fit and flexible.

Maybe you always wanted to work for yourself and you cannot put it off any longer. You probably fondly imagine it will allow you freedom and choice and the opportunity for more creativity as you become your own boss.

Whatever nudged you into self-employment, you will want to give some thought to Your Big Why. You’ll need something to aim for, something to kick-start you, something to get you out of bed in the morning and something to hold onto during the tough times.

Your Big Why is also something you might like to re-visit during the years too, as our aims and ambitions morph over our working lifetime.  Sometimes you might just need to remember… “What’s the whole point?”

Originally for me it was for reasons of ambition and drive, the thrill of creating and building and replicating something. I never suited employment, too bolshie, too creative, too bossy and always needed an outlet for my own brilliant ideas not someone else’s.  Me and jobs were short term pals, 1973-1977 and I had rather a lot in that time (BIG clue!).

Now it’s all about being useful in a way which is light and lucrative and fun and so that I can feel good about myself in service to my entrepreneurial peers and those younger than me just starting out in business and even those a bit longer in the tooth, branching out into new directions or wanting to work smarter. It’s always a good time to revisit your goals, aims, ambitions, plans and profits/losses. Especially losses.

Why are you doing it? I hope you’ll share that in the comments below.

If you don’t know why or are overdue to re-visit that, I have a booklet which might help you. It’s called Your Primary Aim and it is material provided by the E-Myth organisation with whom I have studied in California and in Leeds based on Michael Gerber’s book, The E-Myth Revisited. Why Most Small Businesses Don’t Work and What To Do About It.

I have Your Primary aim in PDF form. If you’d like a copy, just email me using the contact form and I will send it to you for you to work through and then we can compare notes on your own personal Big Why.

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