Please Don’t Make Your Own Website

BusinessmanJust because you can make your own website doesn’t mean you should. There’s an exception to this rule, perhaps, and that’s if you make websites for other people, for a living. Even then I’m in two minds.

Every client I’ve ever had who has spent weeks and months and years learning how to make their own website has, in the main, wasted valuable time they should have been using to do something else much more important in their own business that only they can do, like get clients.

I know why you have attempted to make your own website, to save money. But what about all the time you have lavished on this project? All wasted. Because what you end up with is a bodged job which does your business a disservice. Not only that, but you are too close to it to see that and precisely because you’ve invested blood, sweat and tears we don’t want to be the one to tell you it looks shit home-made.

Time is money. Find the money. Beg, borrow or steal it but get that website outsourced to someone who knows what they are doing. Get a website that works, not an online static brochure site (unless that’s all your business needs), i.e. you don’t actually want it to bring you any business, you just want it to say your address/telephone number and your opening hours and how to find you. Sigh. What a waste!

And before you do that outsourcing thing, you will need to know what you want – what you want it to look like, how much you can afford to spend, what you want to say on each of the pages and be ready to be a good and speedy responsive client. In those circumstances you could have your fabulous website up and running in a very short space of time, a matter of days. How long have you spent on it so far? Yup, thought so. I rest my case.

Here are the people I have worked with over the years who have made my websites or been part of my web team:

Marion Ryan

Sandra De Freitas

Steve Watson

Clients I would trust to give you good website advice/do good work for you

Margaret Rode 

Sarah Cairncross 

Other webby-type people who it might be useful to know because they work with my clients:

Gemma Regalado-Hawkey

Jenny Jameson 

Someone who makes particularly gorgeous websites for people I know and love:

Jules Robson

Who’ve I forgotten?

Feel free to leave a comment bigging up your own favourite website creators and your experience of working with them and what they’ve taught you of online marketing value which has been worth every penny of your outsourced website budget.

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